KEF talks about the custom installation product line and describes differences between each product level to help you decide what performance level & price point would be best for the job. We discuss how core KEF technologies actually enhance KEF Ci performance above the competition, making it easier to install and position for optimal performance. We’ll end with discussing how to maximize your profit margin with KEF Ci products and how to best take advantage of this prestigious worldwide audio brand partnership. HOSTS: Glenn Quatrochi, Phylandria Brown.